Church of God, The Eternal Logo
Why did we choose the specific logo that we did, and what do all of its elements signify?
Every element of the logo image reveals something important about this little group and what we stand for. It is one more way we can confirm what we believe in contrast to all of the others. Here is the explanation:
Many people—including our own members—misunderstand our name. Because of the comma placement, we tend to read it as two separate ideas, ” Church of God ,” and “The Eternal.” But that makes no sense, and it certainly was not what Mr. Raymond Cole ever intended when he decided upon our name. We are the church of God , The Eternal. “The Eternal” must always relate to God as a descriptor, not as a separate idea. Our logo encourages all who see it to interpret our name correctly—Church of who? God, The Eternal!
God, The Eternal is the foundation, the Rock (1 Corinthians 3:11, Matthew 16:18). Everything is built upon Him. That is why His name is below.
That is also why the specific type font selected for His name is strong and bold, depicting His role as an unmovable foundation which undergirds His work. This is a God who does not change. He is the same, yesterday, today, and forever (Hebrews 13:8).
“The Church” is portrayed sitting on top of God, who undergirds. The Church is His work, and we are His house, built upon that sure foundation (Hebrews 3:6, 1 Corinthians 3:10).
The Church is also the ornament of God (Ezekiel 16:11–14; 1 Corinthians 3:12–14). That is why the type font for “The Church” is more ornamental, depicting the work of God through His chosen people. That church is portrayed as a woman, and therefore we selected an elegant, feminine font.
The image to the left is a simple, gabled house, reinforcing the identity of the Church as the House of God, built upon God as the foundation.
The house image is not solid all the way through. Why not? A solid house image would imply that we consider ourselves to be the “whole” house of God. We are not! We are only a small part of the larger body God considers to be His church.
We are only a remnant of that church, depicted by the solid base fragments left standing. Those solid base pieces represent those portions of the true church still holding fast to the faith once delivered.
The smaller fragments above depict the scattered state of God’s church today. They are still very much part of spiritual Israel —the church—but they currently abide in a spiritual wilderness, chaotic and confused. Yet God has not abandoned them at all. He yet will do a grand work to recover the remnants of His people (Job 14:15; Revelation 7:14).